Pravana Purify & Revive Prime - Demineralizing Spray 5oz

85% of people have hard water causing mineral buildup.

Mineral build-up often causes dull, dry, and brittle hair. For professionals- this can lead to unpredictable or less-than optimal color results.

PRIME SPRAY: Preps for color treatments by removing and shielding the hair from build-up. Takes just 3 minutes to penetrate. Section hair and spray evenly, making sure not to oversaturate. Comb through,
wait 3 minutes, then begin the service. Use on dry hair. Reduces prep time by 95%.